Author(s): Adam Alter
How many times have you checked your phone today? Why are messaging apps, email and social media so hard to resist? How come we always end up watching another episode? In recent years, media and technology have perfected the lucrative art of gaining and holding our attention. This extraordinary feat has changed the behaviour of billions of people, and especially the young: by current medical standards, we are experiencing an unprecedented, global pandemic of addiction. But what exactly is an addiction? And what, if anything, might we do about it? From cliff-hangers to earworms, from religion to pornography, and from the awesome allure of the 'Kim Kardashian: Hollywood' app to the unexpected benefits of the 'butt-brush effect', Irresistible blends fascinating stories with ingenious science to explain how and why we all got hooked. Revealing the surprising causes and sometimes bizarre nature of addiction, this book will equip you with the tools and understanding you need to navigate our irresistible new world.
"A truly addictive book ... a fascinating and much needed exploration of one of the most troubling phenomena of modern times" -- MALCOLM GLADWELL "Brilliant. Irresistible offers a crucial understanding of how we are psychologically tethered to our devices, along with much-needed solutions" -- SUSAN CAIN author of QUIET "Essential reading if you've ever wondered why some experiences are so addictive, and how to regain control of your time, finances, and relationships" -- CHARLES DUHIGG, author of THE POWER OF HABIT "An important, groundbreaking book about why we're addicted to technology, how we got here, and what we should do next" -- ARIANNA HUFFINGTON, author of THRIVE "There could be no better guide than Adam Alter to a technological landscape that's increasingly designed to turn us into addicts. Your sanity will thank you for reading it" -- OLIVER BURKEMAN, author of THE ANTIDOTE
Adam Alter is an Associate Professor at New York University's Stern School of Business, and holds an affiliated appointment within the Psychology Department. He is the author of the New York Times bestseller Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel and Behave and has written for The New York Times, New Yorker, Atlantic, Wired, Popular Science and numerous other publications. He was born in Australia.